Wednesday Jeff Jarvis released an excerpt from his upcoming book Public Parts, which examines how technology has influenced what he calls “publicness,” and how our changing perspective of privacy can positively effect our lives as individuals and professionals.
I posted about Jarvis last week, who’s recently become one of my favorite media critics. He regularly posts to his blog, buzzmachine.com, with really interesting perspectives on the mainstream media and its future.
I’ve been really excited about this book since I first heard about it a few months ago because publicness is something I’ve really had to consider as a young professional—what do I share? And how does what I share affect my reputation as a writer and individual?
“Private and public are choices we make: to reveal or not, to share or not, to join or not. Each has benefits, each hazards. We constantly seek a balance between the two—only today, technology brings new choices, risks, and opportunities.” — Jarvis
The idea that all of my social media profiles can “brand” me is all at once daunting and exciting. The opportunity to use online social tools (like this blog, or my Twitter, LinkedIn or Google+) to create a very visible, searchable online footprint of my work is really thrilling.
I see my profiles as an opportunity to portray myself in ways that can’t be conveyed in a quipy cover letter or single page resume. My Twitter, for example, isn’t just about who I follow or what I tweet—it’s also about how engaged and responsive I am to my online community. My LinkedIn has become a malleable, organic resume that I can use to connect to my peers, groups and other professionals. And this blog has become a 24 Hour Fitness for my voice as a writer, a kind of safe space to work out my brain’s writing muscles.
Each profile or page gives a different perspective to my work as a writer/reporter, as well as my opinions and interests as a regular ol’ civilian.
Although only pieces may get posted to each specific page, the conglomeration of all of my profiles paints a very accurate, honest picture of my life as both a young professional and an individual. Altogether, my profiles simply reflect everything I’m up to and the line between professional and individual is virtually non-existent.
The difference between myself and many of my peers here at the J-School (and, more generally, folks my age that have had social profiles for years and are in-tune with the online cultural norms) is that I’m deliberately sharing honest notes about myself with the intention of putting myself in a position where my public self must be honest.
I’ve designed my web presence will full-transparency in mind, and I’ve built my social footprint on the reputation of honesty and publicness.
In Public Parts, Jarvis argues that this publicness is where we’re all headed. Companies, media outlets, individuals and governments—in some way, we’re all in a position where we have to decide our own publicness.
But does it work? Is the reputation I’ve built on my work as a reporter and active participant in my online community going to land me a job, or make me a respected member of the journalism community?
Well, I’ve got my fingers crossed.
Last week I didn’t do a very good job of blogging about what we did for Sporting’s home opener, so I promised myself I’d try to do a better job with this week’s games.
Tuesday night we had the special opportunity of working with CONCACAF to produce their broadcast of the Gold Cup on Fox Soccer Channel. LIVESTRONG Sporting Park hosted four teams, including the U.S., and we got to work alongside the FSC crew to broadcast both games of the double-header.
For the most part CONCACAF took the reins and we were under the direction of a Gold Cup representative who had final say on when things happened and what replays were and weren’t shown. We didn’t have a lot of creative freedom, but it was awesome to be part of the Gold Cup experience.
Other than the chance to see the U.S. men’s national team play in person, my favorite part of the night was our flyover. We coordinated a flyover with two A-10 attackers and to get the best shot of the planes coming in we took a camera and the pilot coordinating the flyover to the roof. We had the best seat in the house to see Panama’s late goal against Canada to win Group C.
It’s been an exciting week already and it’s only Wednesday! Friday Sporting hosts the San Jose Earthquakes and look to pick up their first win at their new home and it will be the first broadcast that is completely run by our crew. Tune into My KSMO-TV Friday at 7:30 p.m. to see us in action!
So I’ve returned to this blog (again) in the hopes that I can finally get it off the ground.
I tend to get my cues about what successful students are up to these days from Krystin Arneson, a good friend and fellow J-Schooler who’s exponentially smarter than I am. So when I first ran across her blog last summer, I figured I had better try to play catch-up and started this project. Since then, I’ve only written a few short drafts of entries and the blog has essentially fallen flat on its face.
Well, with a little determination and some good habits, I hope over the next couple months I can get into the habit of posting regularly about my work at the Missouri School of Journalism.
Through the end of this semester I will continue to serve as Projects Editor at The Maneater student newspaper, churning out investigative pieces about campus and Columbia. This week I’ll be interning with Richard Ward of Centramart Services and the Wyandotte Daily News as part of my Community Journalism course. And this summer I’ll be interning with Kansas City’s newly rebranded MLS team, Sporting Kansas City.
Throughout all of this I’m hoping I can generate enough content to be able to write regularly and keep a pretty thorough record of my published (and maybe a little bit of unpublished) work. Of course, it’s always nice to be able to direct future employers to a slick-looking, functional website with my name at the top.
Born and raised in Kansas City, Missouri, I’m a Print/Digital News student at the Missouri School of Journalism, here in Columbia.
I’ve had a lot of different experiences since I first left Kansas City for MU in 2009, and I’ve been blessed with some really stellar opportunities both personal and professional. You can read about all of them by clicking on the “Pages” links on the right side of this page, or by clicking on the various tags I put on all my posts (I’m trying to do the grown-up thing by staying organized).
These days I’m all over the internettings, and I’m glad you’ve made it here, but this is really only the tip of the iceberg. There’s a whole multitude of ways you can connect with me, and I try to post original content on each platform:
- Follow me on Twitter: @zach_murdock
- Connect with me LinkedIn: linkedin.com/in/zachmurdock
- Friend me on Facebook: facebook.com/zach.murdock
- Add to me to your circles on Google +: Zach Murdock
Stop by here often to keep up with my work or subscribe to the blog at the bottom right of the screen!